The Horse of Delaware Valley is the oldest and largest equine publication serving the mid-Atlantic states of Pennsylvania, Maryland, New Jersey, Delaware and Virginia.

From its base in Unionville, Pa., The Horse distributes 24,000 copies per month, over 19,000 by direct mail and the balance through tack shops, feed stores and other outlets in the five state market.

In all, The Horse reaches more than 50,000 readers monthly and professional research shows it is preferred by its readers to all other publications that circulate or originate in the market including such prestigious national titles as Equus, The Practical Horseman and The Chronicle of The Horse.

In fact, circulation of The Horse is almost twice that of any other publication in the market.

According to a survey by KPC Research Inc. of Charlotte, NC, a nationally respected newspaper research firm, 81% of Horse readers look closely at each issue and more than 90 % read half or more of each issue. 84% look at display ads and 82% look at the classifieds.

KPC, who surveyed 400 Horse readers in April 1997, found that 60% to 80% of the readers would find The Horse helpful in making a wide variety of major purchases during a typical year. Planned purchases include such things as tack, equipment, horses, fencing, barn repair and farm-related real estate. Readers also said that they found The Horse helpful in choosing camps and/or colleges that offer riding programs.

Each monthly issue is devoted to a special theme. Issues and themes are:

• January - Stallions
• February - Directory of Services, Colleges, Camp and Travel
• March - Barns and Equipment
• April - Spring and Summer Show Previews
• May - Equine Web Sites, Spring Clean Up
• June - The Devon Horse Show
• July - Health and Nutrition
• August - Real Estate
• September - Fall and Winter Show Previews
• October - A Guide to Trainers
• November - Get Ready for Winter, Early Bird Gift Guide
• December - Holiday Gift Guide

Advertisers receive editorial support in the form of special articles and features in most issues.