About The Horse
Horse of Delaware Valley is the oldest and largest equine publication
serving the mid-Atlantic states of Pennsylvania, Maryland, New Jersey,
Delaware and Virginia.
its base in Unionville, Pa., The Horse distributes 21,000 copies per
month, over 17,000 by direct mail and the balance through tack shops,
feed stores and other outlets in the five state market.
all, The Horse reaches more than 48,000 readers monthly and
professional research shows it is preferred by its readers to all other
publications that circulate or originate in the market including such
prestigious national titles as Equus, The Practical Horseman and The
Chronicle of The Horse.
fact, circulation of The Horse is almost twice that of any other
publication in the market.
to a survey by KPC Research Inc. of Charlotte, NC, a nationally
respected newspaper research firm, 81% of Horse readers look closely at
each issue and more than 90 % read half or more of each issue. 84% look
at display ads and 82% look at the classifieds.
who surveyed 400 Horse readers in April 1997, found that 60% to 80% of
the readers would find The Horse helpful in making a wide variety of
major purchases during a typical year. Planned purchases include such
things as tack, equipment, horses, fencing, barn repair and
farm-related real estate. Readers also said that they found The Horse
helpful in choosing camps and/or colleges that offer riding programs.
monthly issue is devoted to a special theme. Issues and themes are:
- Camps, Colleges, Travel and Pets
- Barns and Equipment
- Spring and Summer Show Previews
- Spring Clean Up
- The Devon Horse Show
- Health and Nutrition
- Real Estate
- Fall and Winter Show Previews
- A Guide to Trainers
- Get Ready for Winter, Early Bird Gift Guide
- Holiday Gift Guide
Advertisers receive editorial support in the form of special articles
and features in most issues.