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The
August 2010 issue of The
Horse, whose 48,000-plus
readers make it the largest equine publication circulating in the
five-state mid-Atlantic market, is now in the mail to our 17,000
subscribers and to 472 tack shops and other outlets throughout
Pennsylvania, Delaware, New Jersey, Maryland and Virginia. This is the
annual Real Estate issue, featuring detailed articles with photos of
choice horse properties in the Delaware Valley ranging in price
from $400,000 to more than $3 million. If your nearby tack shop is already out of copies, calls us at 610 793 1425 or e-mail us at info@horsedelval.com and we’ll send one to you free of charge. Budweiser turns off the money tap By LAUREN R. GIANNINI When the Belgian consortium InBev bought Annheuser-Busch in 2008, some on Wall Street may have smiled, but not the managers of many American horse shows. Annheuser-Busch, maker of Budweiser beer, had for decades been one of 
the largest and most consistent of show sponsors.Many Busch family members were ardent equestrians and horse owners. And, of course, their company’s image was and is the Budweiser Clydesdales, iconic stars of television commercials and sought-after spectator attractions that appeared virtually free of charge at many shows, helping by their presence to boost the gate. The money Budweiser spent in horse show sponsorship was not, in most cases, a make or break proposition. In fact, an Annheuser-Busch marketing executive told The Horse of Delaware Valley back in the 1980s that a Budweiser rule of thumb was to hold sponsorships to an amount similar to what it would cost to give every spectator at an event a free six pack. Still, horse show managers were nervous about Budweiser’s continuing sponsorship and it turns out they were right to be. Most of it has ended. The most recent victim is the Upperville, Va., Colt and Horse show. FEI admits it was wrong in Ward DQ By SARA CAVANAGH In a surprisingly rapid resolution of the legal dispute over the disqualification of McLain Ward’s Sapphire in the second round of the World Cup, the FEI reversed itself and admitted that the two-time team gold medal winning mare was incorrectly eliminated. The FEI must have quickly realized how wrong it was to disqualify the horse after she jumped double clear rounds and placed second, and it’s assumed that the FEI was terrified of a lawsuit they were sure they would lose, thus possibly jeopardizing its future power. For an organization whose resolution of infractions usually move slower that a snail’s pace, this announcement came amazingly quickly. The FEI’s decision came down just two and a half months after the April 16 disqualification, while, for example, it took almost two years to assess the penalty in a drug case from the 2008 Olympics. But it was a hollow victory for Ward, in that the FEI announced that Sapphire’s disqualification from the final round remains in place. |
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animal abuser Ernie Paragallo. 